My Impact
01
Develop brand, mobile-first responsive UIUX design, and an atomic design system.
02
Achieve a 95% task success rate in initial user testing by applying Google data insights and competitor analysis findings. Uncover 8 major usability issues through heuristic and heatmap analysis.
03
Save 16% of project time by analyzing feasibility and code effort with software engineers.
Design Objective
Minimize shopping obstacles to maximize conversion rate.
01
Upfront Evaluative Information
View essential product details such as color, rating, price, and key features at first glance.
02
Quick Checkout
Swiftly checkout with the help of global search for address input. Complete an order in just a few clicks.
03
Find Nearby Stores
Conveniently find nearby stores for rush orders or in-person shopping.
Deviating from “standard” UX process
I closely studied the current Clocky website. While we are building a new site, this isn't a standard heuristic evaluation for before-and-after comparisons. However, given its similarity as an e-commerce site, I believed learning from its past failures could help optimize our design, maximizing the value of existing knowledge.
Detailed case study coming soon.
