VSDesign, an award-winning startup design agency, has successfully completed numerous impactful projects without a formal brand identity. As they expand and prepare for an upcoming exhibition at the Penn Museum, they sought to develop a concise brand identity and launch their first website.

I collaborated with the stakeholders, a project manager, and a UX designer to prioritize urgent business goals into actionable design phases. Given the tight timeline imposed by the exhibition, our initial focus was articulating brand impression and launching the online art gallery.